The study examines significant advancements and trends in this field with a focus on retail management and marketing concerns. This course aims to give students a thorough understanding of retailing, a study of the retail environment, and exposure to problems and changes in the sector. Applying technology to analyse, gather, and evaluate data from retail systems is something that students learn how to do. The emphasis is on report generation and the broader social impact of technology in retail. These are basic computer skills utilised in retail. The fundamentals of marketing, such as marketing strategy and planning, product policy, distribution, promotion, segmentation, and pricing decisions, are covered in this course. Students get up abilities in teamwork, critical thinking, and communication that they can use in marketing. The branding and marketing of a product through a retail store are examples of projects.